“ Brand-new CI, customized
by Employee Stock Ownership Plan (ESOP) ”
There is a Reason for KECC’s Success! - The Past
Building on high technology capability and know-how accumulated over the almost 60 years
Newly reinterpreted CI that builds on and expands the core identities of the previous two CIs
Emphasizing the continuity of technology and know-how by using the same gradient color series as the previous CIs
Reborn as a Company with an ESOP! - The Present
Reborn as a company with an Employee Stock Ownership Plan (ESOP) optimized for smooth communication and
close cooperation between members of the organization
Renewed as the first Korean company with an Employee Stock Ownership Plan (ESOP), where employees are owners of the company
The shape in which the four business units rotate and gather at the center symbolizes the communication and cooperation of each business unit.
The shape in which four objects rotate and gather at the center symbolizes the organization of the company as each employee gathers and emphasizes the characteristics of "a company with an Employee Stock Ownership Plan (ESOP)."
Beyond offering connectivity with the past CI, the blue color that symbolizes trust and newness is used to emphasize the trust in the renewed KECC.
KECC in the Fourth Industrial Revolution! - The Future
KECC that leads the future through convergence between people and technology, and our interrelated business units.
KECC, growing through equilibrium and innovation
The shape of the four business units rotating and gathering at the center symbolizes the process of "convergence," the core value of the 4th Industrial Revolution, in which each business unit becomes one.
It symbolizes the way toward the future through the rotational force and mobility of the symbol.
The eye of the typhoon or the center of the tornado represents KECC, standing at the center of the 4th industrial revolution through innovation and equilibrium.
CI reinterpreted by carrying on and expanding the core identities of KECC's past two CIs
The four business areas symbolized by KECC's CI are expressed as objects, and the integration process in which they are gathered into a single point through rotation is dynamically expressed.
The shape in which the four business units rotate and gather at the center symbolizes the process of fusion of each business unit into one through communication and cooperation.
The shape in which the four objects rotate and gather around the center reflects that all of the employees gather to form a single company, meaning that KECC is a company in which employees are the owners.
It is emphasized that the development of technology and know-how are continuous by using the same gradient color as Hanjin Heavy Industries Group CI’s.
Along with its expertise through accumulated technology and know-how, KECC is represented as a company with ESOP, expanding and advancing through communication and cooperation.
By using the blue color that represents trust and newness, the trust in the newly born KECC is emphasized beyond the connection with the previous CI.